For High Meadow University members
Build a reputation that brings the work to you.
Signal is an eight week program for independent practitioners who are good at what they do but have very little visible presence between contracts. You finish with a clear position, a publishing routine you can realistically maintain, and a setup that lets you produce the work without losing your evenings to it.
Book a free 1:1 sessionThe problem
When a contract ends, most independent practitioners start over from nothing. You go back to the job boards, message people you worked with two years ago, and end up competing on rate against several other candidates who look more or less identical to you on paper.
The difficulty was never the quality of your work. It is that almost nobody outside your last engagement knows what you are capable of, which means you only become visible at the point where you already need something, and that is the hardest possible moment to start building a reputation. When there is nothing public that distinguishes you from the next person, price ends up being the only thing left to talk about.
What Signal does
A clear position
You decide what you want to be known for and who you want hearing about it, so that the people who need that specific thing understand you are the person to bring it to.
A publishing routine you can hold
We set a rhythm that fits around client work rather than competing with it, built on batching your recording and writing into set blocks instead of trying to find an hour whenever you can.
The right tools, set up properly
Most of the friction here comes from a bad setup rather than a lack of effort. We put together a stack that lets you get from an idea to something published quickly, using AI in the places where it genuinely removes work and leaving it out of the places where it does not.
What it looks like
- Eight weeks, live. One session each week with the group.
- Small by design. The group stays small enough that your positioning and your first month of output get looked at directly.
- Built for people who are already working. The whole thing assumes you have client commitments and schedules around them.
- Monthly calls for six months afterwards. Consistency is usually where this sort of thing falls apart, and the monthly calls are what stop that from happening.
What it costs
That covers the eight weeks of live sessions and the six months of monthly calls that follow.
This is the first group I am running with High Meadow University, so the price is half of what the program will cost from here on. The group stays small and you get more of my attention than anyone will get later. What I ask in return is your honest feedback along the way, and if the work does what it is supposed to do, permission to talk about your results.
Later cohorts run at $5,000, with a standing rate of $4,500 for High Meadow University members.
Why me
"He's helped us expand our social media presence and branding, which has increased our exposure and has generated additional referrals for our practice. John helps advisors get comfortable with using social media and video content."
Michael Ma, Managing Partner, Emeritus Wealth Management
Start with a conversation.
We can talk through where you are at the moment and what would actually help you most, and if the program is not the right fit for you then I will tell you that.
Book a free 1:1 session